Franchise Advantages

Is a traditional franchise still profitable or are there advantages to a virtual franchise model? This is a subject that I have often pondered when looking at why people select the franchise route when setting up their own business. I can certainly understand the attraction of a franchise; setting up in business on their own with a lack of confidence in their abilities means that for some people, the franchise route delivers a faster start combined with a business model that is proven. Some might say that it removes a lot of the guesswork when setting up your own business, because the set-up and preparation has already been done.

I would just like to challenge that for a moment. That what is being delivered is a business that will definitely succeed as it has elsewhere, but is that really true? What is it that makes a business succeed? Can there be any such thing as a failure proof business? model and succeed? Does running a franchise provide you with an improved likelihood of success over anybody running their own independent business? [Read more…]

Marketing and Advertising

Marketing and Advertising, although they may sound similar, are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from the initial research, to designing, to advertising, to sale. Advertising, on the other hand, is a component of the marketing process which is nothing but conveying your message through a variety of mediums to promote a product or service.

Advertising is one of the most important components of a marketing strategy and also the most expensive. Advertising entails getting a message across to the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target your demographic. These strategies consist of planning things like placing ads, deciding what media to use, what time, frequency and more. [Read more…]

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